Sam Itshaki

Sam Itshaki is the CEO of the Dr. Joel Kaplan Company, a pioneering brand in men’s sexual health that has helped over 100,000 men improve their performance, confidence, and long-term sexual wellbeing. With two decades of hands-on experience, Sam is known for cutting through myths and misinformation in the male enhancement world and replacing it with FDA-approved, science-backed solutions.

What began as Sam’s personal mission to separate fact from snake oil evolved into a full-scale movement empowering men to understand their bodies, optimize their performance, and reclaim confidence without shame or stigma. He is also the creator of Mr. Get Bigger Now and the PumpSmart system, bringing men practical, safe tools to track progress and improve results.

Sam’s work sits at the intersection of sexual health, confidence psychology, and innovative men’s wellness. His no-BS, approachable style resonates with both men and women who want honest conversations, real solutions, and a clearer understanding of how male sexual function actually works.